Fear2Freedom - Marketing Intern - August 2019 - May 2020

Facebook | Twitter | Instagram

Develop Facebook, Twitter, and Instagram content using Canva and research marketing trends and statistics
Set up Facebook and Instagram accounts to allow the organization to receive donations online
Created and implemented Change Champions social media ambassadors program to mobilize participants at partner colleges

Conducted research for best practices in Facebook, Twitter, Instagram, and LinkedIn posting strategy
Created and utilized Instagram stories to increase education and engagement with credit union members
Crafted social media calendar for July and August
Instituted new Tip Tuesday campaign to position the credit union as an advisor to its members

Grew social media following by 100 students
Assisted in marketing annual student conference by creating Wordpress landing page
Developed flyers, programs, and social media graphics for a student-run financial conference

Grew Instagram following by over 200 followers
Developed marketing plan to engage campus-wide audience
Reignited a dormant social media presence and increased follower base by over 300 students
Increased posting on social media platforms to promote organization initiatives
Instituted Facebook Live streaming of general body meetings to increase engagement, garnering an average viewership of 300 per meeting
Launched Facebook event for organizations biggest event of the year, garnering over 550 responses