Manage e-commerce site with over 30,000 products, including updating product images and descriptions, performing system maintenance, and assisting customers with online account linkage

Provide monthly e-commerce reporting, including web traffic, orders, and profitability

Assist in developing and editing website and email marketing content

Develop engaging videos and social media content for Facebook, Instagram, Twitter, LinkedIn, Nextdoor, and YouTube

Collaborate with vendors and dealers from corporate brands such as Benjamin Moore, Hunter Douglas, Marvin Windows, and more

Assist with sales team meetings and product training on brands

Develop Facebook, Twitter, and Instagram content using Canva and research marketing trends and statistics

Set up Facebook and Instagram accounts to allow the organization to receive donations online

Edit web content via Squarespace and develop flyers and brochures

Created and implemented Change Champions social media ambassadors program to mobilize participants at partner colleges

Established social media and website for the newly-created organization, growing Instagram following to over 400

Assisted in compiling anchor organization application for submission which included summarizing survey data and reporting on the organization’s initiatives and operations

Conducted research to find best practices for credit union social media strategy and business listings on search engine sites

Performed path to conversion analysis, application conversion analysis, and source conversion analysis on the credit union's website using Google Analytics

Performed analysis on onboarding emails and determined best practices

Audited Facebook Pixel and Google Tag Manager on website and other applications

Suggested Tip Tuesday campaign to promote trust between customers and credit union

Grew social media following by 100 students

Assisted in marketing annual student conference by creating Wordpress landing page

Developed flyers, programs, and social media graphics for a student-run financial conference

Represent University at alumni events such as Senior programming, Homecoming Weekend, and Commencement

Create, update and edit written content for captainforlife.com, and ensure the site meets accessibility standards for visual-impairment 

Developed and presented marketing analysis on email and social media campaigns and recommendations to increase engagement to Alumni Relations staff

Served as liaison to the Alumni Society Board by preparing for meetings, preparing board binders, and fulfilling other needs

Coordinated with Office of Advancement to provide more than 1,000 updates to alumni records to reach more alumni

Recognized need to promote community events to members of Orange County through a centralized social media platform, created Facebook page and increased followership to 1,800+

Selected to participate on a team of 15 out of 200 students

Developed branding guide and template social media posts for a small winery

Researched target organizations to segment potential customer groups and created a template for canned email outreach

Oversaw a five-member marketing committee

Organically grew Facebook, Twitter, and Instagram accounts by over 300 followers

Took accurate, detailed minutes at general body meetings

Initiated live streaming of organization’s meetings to increase transparency

Developed the organization’s first newsletter for distribution to the student body

Created organization’s first marketing plan

Maintain relationship with 40+ residents and foster a sense of community among the hall

Uphold and enforce university policies as needed

Prepare detailed incident reports as needed in response to specific situations

Mediate conflict between residents and connect residents with applicable university resources as needed

Selected and trained fifteen participants for an Alternative Fall Break trip in the Newport News community

Developed reflection activities related to addressing the issues of hunger and housing

Set overall goals and initiatives for the Executive Board and the Assembly

Represented the student body at meetings with Dean of Students, University President, and Board of Visitors

Prepared detailed reports for quarterly Board of Visitors meetings, soliciting updates from ten anchor organizations

Served on President’s Free Speech Committee and President’s Council for Diversity & Inclusion

Organized and implemented the first-of-its-kind forum with University President and Vice Presidents