In August of 2018, I participated in the inaugural Innovation Task Force. With a group of fifteen other students, we traveled to Fauquier County, Virginia to work with regional wineries, offering marketing and business solutions. Me and a partner were paired with Arterra Winery, a small winery owned by Sandy Gray-Murray and Jason Murray. Our task for the week was to develop a targeted marketing strategy, which would bring more customers in to the winery. We were able to develop a package of resources and recommendations the winery could use to grow their business:

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  • Branding guide with winery’'s logo colors and font to use for future publications and social media posts

  • Social Media Tips Guide with ideas for creating engaging Instagram stories, best practices for reaching more customers with stories, and ideas for their Facebook and Twitter profiles

  • Canva templates that the owners can use to post social media images in real-time using the Canva app

  • List of local organizations matching the values of the company to reach out to for potential customers and private parties

  • Email template for local organization outreach

  • Recommendation of linking Yelp in email marketing to encourage more customers to write positive reviews about the company, growing their reputation

  • Memo for combining duplicate Facebook pages